DOI: 10.1016/j.jretconser.2014.04.006

Paper Summary:

Title: The influence of customer loyalty program design on the relationship between customer motives and value perception

Author(s): Kreis, Henning; Mafael, Alexander

Year: 2014

DOI: 10.1016/j.jretconser.2014.04.006

✍: FYIcenter.com

2025-04-27, ∼378👍, 0💬