DOI: 10.1016/j.jretconser.2021.102769
Paper Summary:
Title: The impact of introducing a customer loyalty program on category sales and profitability
Author(s): Lin, Chen (author);Bowman, Douglas (author)
Year: 2022
DOI: 10.1016/j.jretconser.2021.102769
URL: https://doi.org/10.1016/j.jretconser.2021.102769
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